A management report that prepares itself
Data from the CRM, analytics and accounting flows into one dashboard and reaches management without anyone collecting it by hand.
- Client
- Services company (name on approval)
- Year
- 2024
- Tools
- MakeAirtableLooker StudioGoogle Analytics
The problem
The monthly report meant pulling numbers from several systems by hand. It took hours, invited mistakes, and the insights arrived late.
What we built
- An automated flow that pulls the key data from each system through its API
- A tidy central database
- A live dashboard that updates itself
- A summary emailed to managers on a fixed schedule
The result
- Decisions on this week's numbers instead of last month's report
- Zero hours copying from one sheet to another